The truth is a website is nothing more than a tool you use to solve a specific problem for you or your business. Handling orders, spreading information, building credibility, acting as a platform for your personal development, a learning resource, marketing automation tool, customer interface… you get the idea. A website shouldn’t be something you just throw together and hope for the best, if you’re going to have one then it should be (in no particular order):
Useful
Representative
Secure
Visible
Maintained
Accurate
Targeted
Legally Compliant
Focused
Fast
Responsive
Accessible
Backed Up
SEO Ready
(“But that’s a lot of stuff?!” we hear you say. Well yes, yes it is but for very good reasons.
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