The truth is a website is nothing more than a tool you use to solve a specific problem for you or your business. Handling orders, spreading information, building credibility, acting as a platform for your personal development, a learning resource, marketing automation tool, customer interface… you get the idea. A website shouldn’t be something you just throw together and hope for the best, if you’re going to have one then it should be (in no particular order):
Useful
There are a lot of websites on the internet. Like, lots and lots. To stand out and get repeat visitors and, to build your credibility with your audience, your site should be useful.
Make sure it contains information, links, opening times, pretty much anything you can think of that your visitors might want to know but do it in an ordered and organised way so that they can navigate easily.
Represenatative
Secure
Visible
Maintained
Accurate
Targeted
Legally Compliant
Focused
Fast
Responsive
Accessible
Backed Up
SEO Ready
“But that’s a lot of stuff?!” we hear you say. Well yes, yes it is but for very good reasons.
If you want to learn more about what is involved in building a website and if you even need one at all, download this free ebook to read when you finish this course.